William Espey, Chipotle, Brand Voice Lead
William is the driving force behind Chipotle's unique brand voice—irreverent and cheeky yet generous and intelligent. Starting with Chipotle over 16 years ago, as the Brand Voice Lead he ensures that Chipotle's original tone and personality remains consistent across all aspects of the growing brand.
Topic: Branding is Everything
Consult with William to discuss the importance of building your brand from the beginning — based on a genuine expression of your, and therefore your company's, values. The human brain perceives brands in the same way it does individuals — so developing a personality that is expressed through every aspect of the brand experience and connects with your customers is essential to success.